Last update 11/11/19
This privacy policy (“Privacy Policy”) è written pursuant to ’art. 13 of the EU regulation n. 679/2016 (cd. General Data Protection Regulation or “GDPR”) explaining how E. L. Easy Life UK Limited, based in London, Cavendish Square Chandos Street 7/10, W1G 9DQ, Great Britain (called as “Easy Life” or “Holder”) collects, stores, uses and processes users' personal data (“Users”) who visit its website (https://famil.care/, known as “Website”) and using tools and instruments available there.
The treatments described pursuant to this Privacy Policy will be carried out in accordance with the dictate (i) of Regulation (EU) no. 679 of April 27, 2016 (cd. General Data Protection Regulation or “GDPR”), (ii) del D. Lgs. n. 196 30/06/2003 (Personal Data Protection Regulation) et s.m.i.; and (iii) any other legislation of the European Union or of the Member States regarding the protection of personal data.
1) Who's the Data Controller?
The Data Controller is E. L. Easy Life UK Limited, based in London, Cavendish Square, Chandos Street 7/10, W1G 9DQ, GB.
I'ts possible to contact the Data Controller at the mail address privacy@famil.care.
2) Who are the subjects involved in the treatment?
EASY LIFE processes the personal data of Users, to be understood as those concerned (natural persons) who surf the Website or use its applications and services habitually or occasionally.
To the processing of data of users of some services of the Owner (with particular reference to famil.care Senior and / or to famil.care Junior) specific information is dedicated, available at the following link: https://famil.care/en/app-privacy
3) Wich personal data do we handle and why?
Easy Life processes the personal data of Users of the Website mainly using electronic tools, without however excluding, where necessary, the use of manual or paper tools.
The categories of personal data that Easy Life can collect and process through the Website include:
- Identification data (e.g. name, surname, telephone number, email address, etc.);
- Technical and traffic data (e.g. data relating to the use of the site, the IP address of the User, etc.).
Easy Life processes the aforementioned categories of data based on the purposes; and legal bases that follow:
- To allow you to browse the Website, use its applications and services habitually or occasionally and respond to your requests (e.g. feedback, also by telephone, to requests for assistance received by the Owner through its own Customer Support). The legal basis for this processing purpose is to be found in the execution of pre-contractual measures adopted at the request of the interested party, with specific reference to the applications and services provided, pursuant to art. 6, par. 1, lett. b) of the GDPR.
- To fulfill legal obligations, respond to requests from the authorities or carry out anti-fraud activities. The legal basis for this processing purpose is to be found in the fulfillment of a legal obligation to which the Data Controller is subject pursuant to art. 6, par. 1, lett. c) of the GDPR.
- To receive commercial communications, newsletter, invitations related to events and participate in surveys of customer satisfaction relating to the owner's products or services. The legal basis for this processing purpose is to be found in the consent of the interested party, pursuant to art. 6, par.1, lett. a) of the GDPR.
- To allow the Owner to carry out profiling activities aimed at allowing you a personalized use, as well as based on your interests and preferences, of the Website. The legal basis for this processing purpose is to be found in the consent of the interested party, pursuant to 'art. 6, par.1, lett. a) of the GDPR.
- To carry out statistical surveys on the Website, carry out corporate operations (e.g. mergers, demergers, sale of business branches, etc.) and exercise and defend the rights of the Data Controller in the context of litigation or pre-litigation. The legal basis for this processing purpose is to be found in the legitimate interest of the Data Controller pursuant to art. 6, par. 1, lett. f) of the GDPR.
The Website also processes and collects data by means of cookies and related technologies. To find out more, you can consult our Cookie Policy at the following link: www.famil.care/cookie.html
4) Is it mandatory to provide personal data?
With reference to the purposes referred to in lett. a) and b) of paragraph 3) above, the provision of your data is mandatory. In fact, in the absence of such data we may not be able to provide you with the requested services, to fulfill legal obligations, to respond to requests from the authorities or to carry out anti-fraud activities. Limited to the purposes referred to in lett. a), you have the right to object at any time, for reasons related to your particular situation, to the processing of your personal data.
With reference to the purposes referred to in lett. c) and d) of the previous paragraph 3), the provision of your data is optional and requires your prior consent. If you do not believe in giving this consent, you could still access the applications and services of the Website.
Finally, with reference to the purposes referred to in lett. e) of the previous paragraph 3), the provision of your data is mandatory without prejudice to yoursright to object, freely and at any time, for reasons related to your particular situation and to the processing of personal data concerning you.
5) For how long do we keep your data?
We retain your data only for the period strictly necessary to achieve the purposes referred to in the previous article 4. Once these purposes have been achieved or upon your specific request, your personal data will be irreversibly deleted or anonymized by the Data Controller.
With reference to the purposes referred to in lett. a) and b) of paragraph 3) above, we will keep your data until we have responded to your requests, or until the end of the ordinary limitation period of 10 (years) required by law.
With reference to the purposes referred to in lett. c) and d) of the previous paragraph 3), however, we keep your data for one (1) year, or until the fulfillment of any requests to exercise the rights addressed to us.
6) To whom is your data communicated and transferred?
Your personal data are mainly processed by the staff of Easy Life, duly authorized and specifically trained to carry out these treatments.
Furthermore, your data may be communicated to the following categories of subjects:
- third parties who carry out activities connected or instrumental to the activity of Easy Life, as external data processors or independent owners (e.g. suppliers who are entrusted with the maintenance and development service of the Easy Life IT system, cloud service providers, IT and telematic or archiving service companies, real-time messaging service providers, etc.);
- subjects, bodies or public authorities, such as the police force or the judicial authority, in cases where communication is mandatory pursuant to legal provisions or to allow Easy Life to ascertain, exercise or defend a right in court;
- third parties in the context of ordinary or extraordinary corporate transactions, such as in cases of: corporate reorganization, sale of a business unit, merger or demerger.
Your data may be transferred to countries outside the European Economic Area. In this case, Easy Life will verify that the country of destination has been the subject of an adequacy decision by the European Commission, or will adopt suitable adequate guarantees to justify the transfer pursuant to the GDPR.
7) What are your rights?
You can exercise your right to:
- access your personal data;
- obtain a copy of your personal data, where these are stored in countries outside the European Economic Area, as well as obtain an indication of the place where such personal data is stored or transferred;
- request the correction, updating or integration of your personal data;
- request the cancellation, anonymization or blocking of the processing of your personal data;
- object, in whole or in part, to any processing carried out through automated decision-making processes, including profiling;
- withdraw your consent to the processing, where provided, freely and at any time;
- contact the Data Protection Officer of the Data Controller, if appointed;
- make a complaint to the Guarantor for the protection of personal data.
- request the portability of your data, i.e. the right to receive your personal data in a structured format, commonly used and readable by an automatic device, and the possibility of being able to transmit them to another data controller freely and without impediments where applicable;
- the right to request the limitation of the processing of their personal data, where applicable.
In order to exercise your rights you can contact Easy Life at the following email address privacy@famil.care
SURVEY
In view of the presentation of the project, Easy Life has commissioned a survey from Doxa to refine the services developed for the platform. The sample examined is made up of families who have at least one junior (7-15 years) and those who have at least one senior (over 65%). It emerged that in the case of seniors, the mother is the person most cared for (51% of cases), followed by the father (27%) and the in-laws. «The most relevant needs in the relationship with the senior - comments Matteo Antonelli, vice president of Marketing & Sales of Easy Life - report to the emergency area, or to the timely warning in case of need, followed by making oneself feel close in everyday life and from helping them to overcome the barriers to using the smartphone ». It is no coincidence that the interviewees stated that 35% of them have daily personal contact, 69% by phone and that in 3 cases out of 4 people live 10 minutes away. In the case of juniors, on the other hand, it emerged that for Italian parents the smartphone represents an element of reassurance for the ease of being able to reach their children more than a source of concern. And in this case, Antonelli points out "it is important to leverage the educational aspect, getting them used to have a more conscious and responsible role, whether it is study, free time or how to use the smartphone, at the center of every activity, but which risks isolating them from the world around them ".THE PLATFORM
famil.care can be customized to the specific needs of families. To activate the service, simply download an app, fill in your profile and that of the protected person and configure infinite users between senior and junior. Thus the caregiver will be able to manage all activities even remotely from his smartphone. «Ours - explains Luca Concone, CEO and Chief Designer of Easy Life - wants to be first of all a concrete contribution to the improvement of the lives of millions of people and an aid to the welfare of the country system. It is a solution accessible to all that, against a modest monthly fee, helps not only to prevent and manage emergencies, allowing you to intervene promptly in case of need but also to be close and have many small gestures of attention to people we love ».