About us

The target of famil.care is the segment of the population between 40 and 60 years, professionally active but who must deal simultaneously with elderly parents (perhaps not entirely self-sufficient to take care of) and adolescent or pre-adolescent children to be kept 'eye. This is an interesting variation of the concepts of interconnection and 4.0 in a familiar way. At the heart of the service offered there is an object that contains a GPS inside, useful for monitoring the position of the person you care for (the elderly person who is lost or the boy who knows where he is or at what speed it travels ...) but also capable of detecting falls (the elderly person in the bathroom, a typical risk situation). This object is connected to the mobile phone, giving way to activate an interesting range of services that make up the platform. Company welfare at the center of the industrial project The idea of ​​famil.care, headed by Luca Concone, dates back to over two years ago. Today that intuition seems to have centered between the emergence of a delicate social situation and the emergence of an opportunity, company welfare. As for the first, in our country, there are more than 9 million caregivers, people who in addition to their work take care of family members, the elderly, the disabled, or those who are not self-sufficient. 25% (of the nine million caregivers) are employees of a company; more than 80% of them are required to assist their loved ones without having outside help; there are eight hours between assistance and surveillance dedicated every day to the non-self-sufficient family member; one in four caregivers are forced to give up their job. As for the second, it concerns corporate welfare, or the set of contractual or unilateral initiatives by the employer aimed at increasing the well-being of the worker and his family through a different distribution of remuneration, which can consist of both monetary benefits either in the provision of services, or a mix of the two solutions. Well famil.care, being part of this range of solutions, is a lever of "peace of mind" for caregivers. That, if workers, can access packages of possibilities to be added to the classic wages. And here the circle closes thanks to corporate welfare, whose solutions (products and/or services) translate into the optimization of the tax advantage in compliance with current legislation (art. 51 and 100 of the Consolidated Income Tax Law) for all the subjects - workers and employers - involved "Today - Luca Concone told Industria Italiana - we are present on various corporate welfare platforms: from Jointly, an innovative start-up with a social vocation, which offers its platform to more than 40 companies in Italy, small and large; Intesa Sanpaolo's Welfare Hub, the innovative service launched by the Intesa Sanpaolo Group, and addressed to all its client companies up to UBI Welfare of UBI Banca, tailored consultancy service available to client companies and Group employees. But we already have other agreements in the near future. Our services can be purchased on these portals at a price reduced by 10-15%, being able to fully benefit from Article 100 of the Tuir ". The flexible benefits of corporate welfare, more convenient from a tax point of view, come to supplement (and in some cases replace) productivity bonuses, with no limits on the amount and being extendable to family members, even if not dependent. From pharmacies to digital windows: on the side of caregivers But Easy Life with famil.care does not forget to contact the caregivers directly. The service can be purchased both directly on the famil.care website (www.famil.care) and in some pharmacies, where the first two months of subscription can be purchased (the apps for the Senior and Junior versions are configured iOS and Android) and the emergency button, to be given to the subjects who must be "monitored" so that it can alert when something goes wrong. But the service also addressed new sales channels, such as the digital showcases of important operators. The first agreement is that with Intesa Sanpaolo's InOfferta, a highly profiled media center, which provides 11 million private customers (of which over 5 million are active in home banking), CRM intelligence for the selection of the target customers to whom direct promotional communications and exhibition spaces on multiple digital channels (movement list, Internet Banking, mobile App, Facebook App, Newsletter, etc.) Famil.care in Concone's ultimate intentions is not only the answer to a "private affair": "The State - underlines Concone - should facilitate private individuals who commit themselves to relieve the national health system of hospitalization costs. If an elder falls and remains in the corridor for 12 hours, he will have to stay in the hospital for three months. If our device immediately notices that something is wrong and sounds the alarm, it is conceivable that the intervention time is immediate so that the time spent in public structures is significantly reduced. And calculating an average amount of 120 euros per day for hospitalization, it is easy to understand how important the role played by our company in prevention is ». Currently, the company is active in Italy, the United Kingdom, Germany, and France, but "we are transversal to the great European economies - explains Concone -. The geographical concept is now outdated ». The goal set by the founder of famil.care is extremely ambitious. Goal 2018: 100 thousand users If 2017 ended with a number of customers of little less than 10,000 units globally, for 2018, Concone aims at a remarkable milestone: «We have created a new website that makes operations easier and we are expanding the channels sales well beyond those mentioned. Our goal is to have 100,000 users by the end of 2018. On the other hand, the market is huge and the growth opportunities are everywhere. We need to insist on this path that we have undertaken, capitalizing on the experience that the second half of 2017 gives us: we have almost doubled our clientele. Our technology and the services we can offer are at least two years ahead of what is offered by any other competitor ». One of the guidelines on which it was decided to focus on achieving this ambitious goal is that of quality: today the hardware that manages famil.care has a defect of less than 0.01%, and this is because there are people dedicated to daily testing the app, in all possible conditions, to minimize the risk of "crash". As for the technological development of famil.care, the service is available on the two main App stores, that of Apple and that of Android. While there were no particular problems with the Google platform, with the "bitten apple" there were some more obstacles. "Apple - said Concone - has a particularly stringent privacy policy. For this reason, for an external app to use a person's phone to make calls, as in our case, authorization is required from time to time by the owner of the smartphone. But if the elder or the boy who installed famil.care on their device is unable to accept the call request, how can the problem be circumvented? We have succeeded in becoming a sort of "call center": in practice when the app signals us a problematic situation, it is we in the first person who makes the call to relatives through an automated operations center It is true, it is a cost additional for our company, but at least we are sure to offer adequate support to the needs of subscribers.» Beyond the objectives in terms of user, Concone hints at future projects and new challenges facing his company. «I prefer not to anticipate news - concludes the founder of famil.care - but I can say that we are in negotiation with two great companies». Furthermore, after cementing around a series of big names as underwriters, the idea of famil.care is also to rely on high-level advisors who will help the company find new capital to accelerate its expansion, making the goal of the 100 thousand subscribers is a concrete possibility. All the more so, as Concone likes to repeat: «All advanced companies are offering their employees something different from the classic USB stick as a Christmas present. And it is to them that we turn, to those subjects who have a higher gear». Famil.care in the future of Europe A company like Easy Life that makes new technologies a tool to improve the existence of many people could not escape the efforts of the European institutions pursuing similar objectives. Famil.care has responded to one of the calls of the Active and Assisted Living (AAL) Program - a program within the broader Horizon 2020 - which supports the development of ICT products and services to improve the quality of life of elderly people. In the 2017 call - also supported by MIUR - three projects with Italian participation were admitted, among them IOANNA, which sees the participation of famil.care together with six other European companies. It is a project that is aimed primarily at women, a very significant recognition for the work done so far.

The first prize was awarded to Niramai, followed by AliveCor and InSensus on the third step of the podium. The three projects will now be supported by the R&D team of BNP Paribas Cardif who will follow them in the development and implementation of their ideas, taking into consideration the needs of the market and the company. Going into the details of the three awarded projects, with Niramai it will be possible to safely and non-invasively identify breast cancer, while thanks to Kardia Mobile, the solution proposed by AliveCor, it will be possible to identify in real-time atrial fibrillation, helping to prevent heart attacks in patients at risk. In-K Strain System, presented by InSensus, is characterized by a completely new approach to structural monitoring, measuring deformation, temperature, inclination, and seismic activity of buildings. Among the winning factors of the three projects, the high technological content combined with the concreteness and feasibility of the project, as well as the effective ability to take a step forward on the Preventive Insurance front, intervening immediate thanks to the use of prevention systems and constant monitoring. The other finalist projects: Connecto (IoT tool for real-time monitoring of water consumption); famil.care created by Easy Life ltd. is an integrated solution to provide concrete support in the daily assistance of elderly family members through the combination of a smartphone app and an emergency button; Healthyealth is a mathematical system that allows each user to derive the medical and hospitalization risk; Kaitiaki is a digital ecosystem that uses artificial intelligence to combat cyberbullying, sexting, hate-speech, self-harm; Kruzr is an app that has the role of smart driving assistant to eliminate distractions behind the wheel; Momo, the first home robot equipped with artificial intelligence created by the startup Morpheos that thanks to the "Learn & Adopt" technology can learn and recognize the user's habits, independently creating efficient and safe environments through proactive management of smart devices; Smart Domotics allows you to monitor, acquire data and automate each building with solutions that are simple to install and use through a 4.0 platform that allows you to send reports, set alerts, acquire data from third-party hardware; Water Hero is an IoT tool that allows you to monitor and control water consumption via smartphone, protecting your home or business from tube breaks: if a tube breaks automatically, the flow of water is blocked and a message is sent; Wesavvy is a digital insurance platform that collects and aggregates customer lifestyle data from the various platforms, apps, wearables and social media. "We are happy to have been pioneers in our sector, sensing, already in 2014, that a contest like Open-F @ b could become a consolidated model of open innovation that fits well in a wider innovation strategy with internal and external initiatives aimed to design tomorrow's insurance, "said Isabella Fumagalli, CEO of BNP Paribas Cardif in Italy. "Having reached the fourth edition, longevity common to a few contests, with an even higher quality level of the proposals and a great adhesion from all over Italy and from abroad, confirms how this call4ideas has become a fixed international appointment and how much the topics addressed are perceived as fundamental by innovators. Thanks to the collaboration with the start-ups we have started to no longer think like a traditional insurer but we have entered the logic of other markets and we are developing, together with some of the winners of the last editions, more disruptive insurance solutions that will soon be enabled on the market ". F @ b met with great interest from start-ups and innovators from all over the national territory, who sent their projects on Preventive Insurance, in the health, family, home, and mobility sectors from Lombardy to Sicily, from Puglia to Friuli Venezia Giulia. But not only. This year the contest has seen a great adhesion from abroad, so much so that the international participants are even half of the total.

In Italy, according to a Doxa study, 19 million people (between over 65 and under 16) rely on the attentions of the so-called sandwich generation, that is the slice of the population that amid their work - and are mainly women among 45 and 55 years old - must look after children and parents simultaneously. To activate the service, a note explains, it is sufficient to download the app on the mobile phones of the caregiver and the senior family member to whom the SOS button will be delivered as large as a two-euro coin to be kept in your pocket (but also on the neck or the belt) and activate a user on www.famil.care. "Over 2.5 billion people use apps today to exchange messages and spend about 90% of their time on mobile devices. We at famil.care want to contribute positively to this evolution, which has at stake the improvement of the lives of millions of people and consequently the sustainability of the welfare of the country system, "says Luca Concone, CEO and Chief Designer of Easy Life, the startup that designed the platform. "famil.care - continues Concone - has three strengths: it is a service accessible to all for ease of use and costs; it helps to manage emergencies, allowing intervention, even automatic in case of need; but above all allows with a smartphone to ensure gestures of daily care for the people we love. In this new key of care, the pharmacy is our most significant ambassador ".

The first is Carlo Bagnoli, professor of strategic innovation at Ca 'Foscari University, who deals with the topic of new business models made possible by Industry 4.0. The second is Alessandro Reggiani, CEO of Primi Sui Motori, who talks about the digitization of Italian industrial districts and the spread of broadband. The third is Luca Concone, longtime manager, ex McKinsey, the protagonist of many start-ups who talks about how to introduce new products and innovations in the world of wearable devices 4.0, one of which is produced by his company Easy Life.

Frequent contact According to Doxa research conducted in several European countries, middle-aged Italians have many more contacts with their elderly family members than their peers in many other countries. In the South of the Alps, for example, 41% of 40-50-year-olds speak on the phone with their parents or in-laws at least twice a day against 21% of the British, 16% of the French and 15% of the Germans. And home visits are also more frequent: in Italy, 35% of middle-aged people go to visit their elderly mother or father every day while in the rest of Europe the share varies between 21 and 25 %. New app To manage their daily commitments, today the sandwich generation seems to be able to count on a new ally: the development of mobile technologies driven by the spread of smartphones, new generation mobile phones. Easy Life, a multinational company based in London but with very Italian partners, has created for example Famil.care, a mobile application that allows you to take better care of parents and children. Thanks to this app, which provides for the payment of a fee of 5.99 euros per month, the elderly can for example create a direct line with their children and family members, sending emergency signals and urgent help requests in case of health problems or accidental falls. Safe children are also available. Similar services are available for underage children who with Famil.cre can request the immediate intervention of their parents in case of need. Of course, some young people will have to give up a little privacy since, among the services of this new app, there is also the sending of a report as soon as certain "mischievous" conduct such as exceeding the limits of speed with the scooter or leaving safe places like school or gym. Before reaching directly to mom and dad, however, the report comes first to the young man, who therefore has some time to get in line.

And it is not always easy to find support and promotion in their human effort. Fatigue that involves taking, at a national level, a really large number of people. In fact, it is estimated that in Italy there are 13.4 million over 65 (22 million in 2050) and 5.2 million children aged between 7 and 15 years. Almost 19 million people who rely on the care of the sandwich generation. According to Istat, over 15 million individuals, mainly women, between the ages of 45 and 55. One way to meet these people can be Famil.care proposal, created by Easy Life, a digital platform that allows the caregiver (an English term to represent those who give care and affection) to protect loved ones even at a distance, accompanying them in everyday life and assisting them in an emergency. It is used through a smartphone and an emergency button and allows you to be close to your family world, even assisting those in need from afar. Who created it can certainly improve the lives of millions of people and give concrete help to the welfare of the country. To make the services useful, Easy Life has commissioned Doxa research to understand the needs and fears of the "sandwich generation". Starting from how a smartphone and technology can facilitate communication and information. The research focused on a sample half composed of those who have at least one junior (7-15 years) and the other half by those who have at least one senior (over 65 years) and was replicated in France, England, and Germany to identify the peculiarities of each culture and the common traits of approach. As far as seniors are concerned, the mother (51% of cases) is the person most cared for, followed by the father (27%) and the in-laws. Constant contact, in person (35% every day) or on the phone (69% every day), for a person who in 3 cases out of 4 lives less than 10 minutes away. Especially Italian is the practice of daily contact (69% compared to about 40% on average in other countries) which expresses the continuous need for closeness. For Italian parents, the smartphone in the hands of their children represents an element of reassurance for the ease of being able to reach their children more than a source of concern for potentially wrong uses. "In international comparison," added Cristina Liverani, Doxa's research manager, "Italy is however the country where fears are highest, mainly because of what can be found online or because it becomes a distraction from studying. It follows a greater presence of limitations put in place by 1 parent out of 2 in Italy ". Matteo Antonelli (Vice President of Marketing & Sales of Easy Life) underlines that "the most important needs in the relationship with the senior report to the emergency area, or to the timely warning in case of need, followed by making oneself feel close in everyday life and by helping them overcome barriers to smartphone use. About young people, on the other hand, it is important to leverage the educational aspect by getting them used to have a more aware and responsible role whether it is study, free time or how to use the smartphone, at the center of every activity, but which risks isolating them from the world around them ». Luca Concone, CEO of Easy Life reminds that famil.care can be activated with a modest monthly fee and it is certain that technology allows «a solution accessible to all, it helps not only to prevent and manage emergencies, allowing you to intervene promptly in case of necessity but also to be close and have many small gestures of attention towards the people we love ».

SURVEY

In view of the presentation of the project, Easy Life has commissioned a survey from Doxa to refine the services developed for the platform. The sample examined is made up of families who have at least one junior (7-15 years) and those who have at least one senior (over 65%). It emerged that in the case of seniors, the mother is the person most cared for (51% of cases), followed by the father (27%) and the in-laws. «The most relevant needs in the relationship with the senior - comments Matteo Antonelli, vice president of Marketing & Sales of Easy Life - report to the emergency area, or to the timely warning in case of need, followed by making oneself feel close in everyday life and from helping them to overcome the barriers to using the smartphone ». It is no coincidence that the interviewees stated that 35% of them have daily personal contact, 69% by phone and that in 3 cases out of 4 people live 10 minutes away. In the case of juniors, on the other hand, it emerged that for Italian parents the smartphone represents an element of reassurance for the ease of being able to reach their children more than a source of concern. And in this case, Antonelli points out "it is important to leverage the educational aspect, getting them used to have a more conscious and responsible role, whether it is study, free time or how to use the smartphone, at the center of every activity, but which risks isolating them from the world around them ".

THE PLATFORM

famil.care can be customized to the specific needs of families. To activate the service, simply download an app, fill in your profile and that of the protected person and configure infinite users between senior and junior. Thus the caregiver will be able to manage all activities even remotely from his smartphone. «Ours - explains Luca Concone, CEO and Chief Designer of Easy Life - wants to be first of all a concrete contribution to the improvement of the lives of millions of people and an aid to the welfare of the country system. It is a solution accessible to all that, against a modest monthly fee, helps not only to prevent and manage emergencies, allowing you to intervene promptly in case of need but also to be close and have many small gestures of attention to people we love ».

Overall, almost 19 million people rely on the care of the so-called sandwich generation, that slice of the population that amid their work must also take care of their children and parents or relatives. They are mainly women, between 45 and 55 years old. Just young people are one of the categories most controlled today by parents. For the latter, daily contact is such a necessity that the smartphone in the hands of the children represents an element of reassurance for the ease of being able to reach them more than a source of concern for potential misuse. To help those parents who are too apprehensive and who want to monitor their loved ones constantly, here comes Familcare. To use the platform, just any smartphone and an emergency button are enough. The digital platform can be completely customized and tailored to the specific needs of each family. To activate the service, simply download the app on your mobile phone and activate your user on www.famil.care. Once you have filled in your profile and that of the family member (or family members) you want to protect, the caregiver will be able to manage all activities even remotely from a smartphone. Among the main services to support young people, there are emergency signals to be automatically sent to a list of selected contacts, the reception of messages recorded by the voice of the caregiver to remember appointments and deadlines but also reports regarding the excessive use of video games on mobile phones, excessive speed on a motorbike and the request "come and get me" with an indication of place and time. The cost of the Familcare annual fee is reduced as users increase. There is a monthly fee of 5.99 euros for the first user, including the emergency button, 0 of 4.99 euros without the emergency button (plus a cost of 9.91 euros for the set-up, supported from call center). "The launch of Familcare wants to be first of all a concrete contribution to improving the lives of millions of people and an aid to the welfare of the country system", commented Luca Concone, CEO and chief designer of Easy Life. «Familcare is a solution accessible to all that helps not only to prevent and manage emergencies, allowing intervention in case of need but also to be close to the people we love»

"The launch of famil.care wants to be first of all a concrete contribution to the improvement of the lives of millions of people and an aid to the welfare of the country system", commented Luca Concone, CEO and Chief Designer of Easy Life. "We have developed a service platform thinking about the different needs of all the 3 subjects involved. From the caregivers, who increasingly struggle to reconcile the many daily commitments with the responsibility of taking care of loved ones, to the older family members who care to safeguard their autonomy, but they are aware of the risks of age, up to young people who take their first steps in the digital society but ignore the threats. famil.care is a solution accessible to all that, against a modest monthly fee, helps not only to prevent and manage emergencies, allowing you to intervene promptly in case of need but also to be close and have many small gestures of attention towards the people we love. It is a new travel companion adopted in a convinced and shared way by all the actors involved "

Whether they are elderly or very young: because the functions of this app also adapt to the remote control of children when their age is between 7 and 15 years. And it was conceived as an aid to the so-called sandwich generation, that slice of the population that amid their work have to take care of their children and parents: over 15 million, especially women, between 45 and 55 years old. And it is a heavy commitment if you think that in Italy there are 13.4 million over 65 and 5.2 million children between 7 and 15 years of age

Some babysitters, some carers, according to a recent ISTAT multi-purpose survey, are mainly women, crushed among the over 65s (which in Italy are 13.4 million, but will reach 22 million in 2050) and 5.2 millions of children aged between 7 and 15. Overall, almost 19 million people who rely on the care of the sandwich generation, and not only in Italy: a Doxa research has deepened the needs and fears of these family caregivers by interviewing a sample half composed of those who have at least one junior ( 7-15 years) and the other half by those with at least one senior (over 65 years); the study was then replicated in France, England and Germany to identify the peculiarities of each culture and the common traits of approach. Well, as far as seniors are concerned, the mother (51% of cases) is the person who is most cared for, followed by the father (27%) and the in-laws. Constant contact, in person (35% every day) or on the phone (69% every day), for a person who in 3 cases out of 4 lives less than 10 minutes away. Especially Italian is the practice of daily contact (69% compared to about 40% on average in other countries) which expresses the continuous need for closeness. As for children, the smartphone represents for parents an element of reassurance for the ease of being able to reach their children more than a source of concern for potentially wrong uses. "In international comparison," added Cristina Liverani, Doxa's research manager, "Italy is however the country where fears are highest, mainly because of what can be found online or because it becomes a distraction from studying. It follows a greater presence of limitations put in place by 1 parent out of 2 in Italy ". A market, that of the sandwich generation, which is beginning to interest various operators active in the field of new technologies. So here comes from Easy Life famil.care, a digital platform that allows the caregiver to "protect loved ones even from a distance, accompanying them in everyday life and assisting them in an emergency" via smartphone. Among the services offered, the sending of an emergency signal (without having to touch the phone) to send a request for help to the selected contacts, a falling signal (for the grandparents) as well as the "exit from protected areas", and receiving calls from the caregiver even when the child or parent does not answer the phone, thanks to the hands-free function that allows you to remotely activate the speaker or microphone of the other person's phone. To hear mom's voice even when you are lost in the latest version of the most loved video game. To activate the service, simply download one of the famil.care apps from the iTunes Store or Google Play on the smartphone of the caregiver and of the junior or senior, and proceed with activating the service on the site.

In the event of a fall, for example, the smartphone will indicate time and place and automatically send a message to certain predefined contacts. Customizable, the application allows you to configure a #social network capable of looking after who is alone. From the neighbor to the pharmacist, with a very intuitive approach for the user. Able to read received messages aloud. To remember to take medicines, to send SOS in case of need. In an increasingly long-lived society, the tools of family care, or of taking care - even at a distance - are the line on which to focus. Happy Easter!

These are a couple of the many functions of famil.care, a digital platform created by Easy Life that allows the 'caregiver' (literally a person who gives care and affection) to protect loved ones from a distance, whether they are elderly or very young. The functions of this app also adapt to the remote control of children, when their age is between 7 and 15 years. And it was conceived as an aid to the so-called sandwich generation, that slice of the population that amid their work must take care of their children and parents: over 15 million, especially women, between 45 and 55 years old. A heavy commitment, if you think that in Italy there are 13.4 million over 65 and 5.2 million children between 7 and 15 years of age.

FUNCTIONS BEYOND THE DANGERS

To investigate the problem, Easy Life has entrusted research to Doxa (in Italy, France, England, and Germany), according to which the mother (51% of cases) is the person who is most cared for, followed by the father (27 %) and in-laws. Especially Italian is the practice of daily contact: 69% compared to about 40% on average in other countries. As for young people, the parent would like to leverage, rather than on a possible danger, the educational aspect. In addition to an emergency signal for a distress call, there is the possibility to report to the parent if the child leaves safe areas (from school, for example), or if he exceeds the speed limits on a scooter or even if it exceeds set time limits for video games. The monthly cost of the app decreases as the number of people who use it in the family increases. "This is a solution accessible to everyone," says Luca Concone, CEO and Chief Designer of Easy Life - which, against a modest monthly fee, helps not only to prevent and manage emergencies but also to be close and have many small gestures of attention towards the people we love».

The Famil.Care button that is worn around the neck with the strap included in the package Infine, in un unico prodotto, puoi trovare tutte le funzionalità dei più famosi prodotti salvavita (inclusi Beghelli e Vero +), migliorate e ad un prezzo inferiore! Una vera rivoluzione. Famil.Care is truly a complete and safer product than the competition. These are the main features: It is the only waterproof lifesaver (according to a study by the University of Genoa, almost 40% of the accidents of the elderly occur in the home and among them many in the shower). It allows family members to monitor the elderly person on their smartphone (both iPhone and Android) and to talk to them in hands-free mode. The Distress button does not have to be recharged and uses the elderly person's mobile phone to send alarms. It is the only lifesaver that offers free telephone assistance to family members, to advise them on how best to use the product. Based on a survey among our users, Famil.Care is the lifesaver that guarantees greater serenity and safety for both the elderly and their families. We must admit that Famil.Care team has done an excellent job. The well-known company from Milan has created a product after years of research together with the elderly and their families, and the result has been surprising. The Famil.Care lifesaver can be purchased online directly on the manufacturer's website without intermediaries.